Performance Gear Built ForFighters.

Train LikeYou Mean It.

Premium fightwear and training gear engineered for the demands of real training — built for the sessions that actually make you better.

Boxing • Kickboxing • Muay Thai • MMA • Strength

Better Every Day. Train. Fight. Repeat. Built For The Ring. Better Every Day. Better Every Day. Train. Fight. Repeat. Built For The Ring. Better Every Day.

Why Howl

Gear That Backs Up The Work

BUILT FOR REAL TRAINING

Designed around the demands of hard, consistent training.

Built To Last

Premium materials that hold up to daily training.

For Every Fighter

From your first class to fight night.

The Howl Range

More Gear Entering The Ring

Quick Wraps are here. The HOWL range keeps growing.

Training Grips
Available Now

Training Grips

Quick Wraps
Available Now

Quick Wraps

Fight Shorts
Coming Soon

Fight Shorts

Mouthguards
Coming Soon

Mouthguards

From The Mats To The Market.

Our Story

From The Mats To The Market.

HOWL was born from years spent training, competing and coaching — not from a boardroom.

Founded in Australia by British Champion kickboxer and competitive bodybuilder Hywel Smith, HOWL was built for anyone willing to show up, put the work in and improve — from your first session to fight night.

Because getting better isn't something you do once. It's something you chase every day.

Read Our Full Story
Australian Owned Based in Melbourne, Australia
Fast AU Shipping Free over $75
Secure Checkout Shopify protected
30-Day Exchange Unused items, original packaging